Building Your Channel - Why Teach Regularly?

The absolute best way to get serious about teaching on BuildUp is to publish new courses on a regular basis. Teaching a series of courses, rather than just one or two, allows you to attract more followers, earn more revenue, and create an engaging learning experience for your students.

Below, we break down the five direct ways that teaching on a regular basis optimizes your success on the platform:

A whole series of courses creates a better learning experience for your students.

Successful teachers imagine a whole series of courses they can teach and consider the brand they’d like to create for themselves on the platform. Whether you publish 3 courses, 10 courses, or even a new course every week, teaching multiple courses will create a stronger learning experience that is more engaging, thorough, and accessible for your students. Chris Dean is a great example of a teacher who has focused his curriculum on distinct subtopics within his area of expertise - JCT - establishing himself as a JCT expert within the BuildUp community and providing a comprehensive and in-depth educational experience.

A new courses means the opportunity for more views from your student followers.

Every new course you publish is an opportunity to re-engage your past students. You can think of your followers as your built-in audience since they’ll be notified every time you publish a new course. Take Illustration teacher Visa Vernon for example. Each time she publishes a new course, her entire following is notified through email, and when a portion of those students watch her course, she’s able to immediately earn royalty revenue. What’re more is that the initial engagement she receives from her existing followers in her new course will help get her course trending on the site right away. This powerful cycle allows her to easily catch the attention of new students browsing our course listings and serves to accelerate her Channel’s growth.

New courses have the best potential to trend on BuildUp and rise to the top of our course listings, where they become most discoverable to students browsing the site.

Publishing new course is the best way to ensure you have a presence near the top of your category’s Trending page, allowing you to continually capture an even bigger student audience. To put this into context, every time Lisa publishes, our algorithm surfaces her newest course based on the course’ activity, which helps her capture new student followers that spot her course on the Trending page. By publishing course on a regular basis, Lisa has been able to amass over 5K followers, and earn a consistent source of revenue from the platform.

New courses have the power to reactivate your older courses.

When your newest course is discovered, your whole channel is on display to our student community. This channel marketing serves to revive your past courses and helps you see a return on courses that you published months, or even years ago. For example, a new BuildUp student might spot Lisa's newest course on the Trending page and decide to check it out. After enjoying the course, this student might check out Lisa's channel and watch a handful of her older courses.

The more course you add to your channel, the more referrals you can earn.

Every new course you publish is an opportunity to market to your network and encourage more people to sign up for buildUp Premium Membership and access your whole channel of courses. Remember, you earn an extra £10 for every new student who signs up for Premium Membership through one of your course referral links or your Channel referral link. Check out this post that shares the top fives ways to market your Channel.

Check out these articles for more details on why teaching regularly on Skillshare is the absolute best way to earn consistent revenue month over month: 

  • The More You Teach, The More You Earn 
  • How to Build Your Following 

Now that you understand the importance of teaching multiple classes within your area of expertise, learn how to build a solid channel.