Building Your Channel - Build a Solid Channel

We’ve illustrated the value of teaching often on BuidUp -- let’s move on to best practices for how to come up with a whole set of course topics and a few more tips on developing an engaging channel that will keep your student followers coming back for more.

Publish non-linear classes that are accessible to as many students as possible.

Keep in mind that our top teachers publish course that are non-linear - students bounce around to the course they find most relevant and exciting and can take them in whatever order they like. This ensures that each course is as accessible as possible. Here are a few different types of course we recommend exploring as you build your curriculum (and remember that you can, and should, mix in all three):

  • Fundamentals: A fundamentals course is an overview or introduction to the skill you’re teaching. For example, top BuildUp teacher Rupert Goddard offers two fundamentals classes on the CDM Regulations. These two classes walk students who may not know much about CDM Regulations through the full process so they learn the fundamentals of the skill.
  • Deep Dives: As opposed to covering the fundamentals from A-Z, “deep dives” zoom in on a specific technique or part of a process so that students can really master it. Sticking with Rupert Goddard’s curriculum as an example, "Deep Dive into the Principal Designers Role" dives deep into a specific aspect of the CDM process.
  • Task-Focused: While all BuildUp courses are task-based, the difference with this type of class is that the course is about the task itself, rather than a skill or technique, is the focal point. The best part of task based courses is that there are an unlimited number of scenarios you can do to apply the skill you’re teaching, so technically you’ll never run out of things to teach! Drawing from Rupert Goddard’s curriculum once again, his class explain how to complete the F10 gives students the opportunity to complete this task to a confident way on their next project.

Establish a consistent publishing schedule.

Because leveraging your existing following is such a big piece of teaching, establishing a regular cadence for publishing courses on BuildUp is key to ensure your followers stay engaged and keep watching your newest courses. We recommend publishing a new course at least once a month to maximize the impact of your student following. The longer you wait, the harder it is to engage older followers. Of course if you don’t have the time to get started on a new class just yet, there are many ways to engage your students in between courses.

Plan future courses topics.

We understand that teaching consistently can be challenging if you don’t know what to teach next. Learning from your students is a great place to start and catering your channel to the interests of your followers can help you craft better course topics. Beyond student feedback, there are numerous ways you can get inspired and discover your next idea. Check out this quick post that shares a few action-based tactics to help jumpstart your  inspiration and keep your course ideas flowing!

Create a cohesive channel brand

Think of your channel as a representation of brand in the same way that you would with your blog or business website. Your brand needs a consistent and recognisable look to attract new students (through well-designed cover images, course merchandising) and to keep them coming back for more (through an engaging and consistent teaching style). Your channel brand should not only correspond with the type of educational content you’re producing, but it should communicate your channel’s key themes so that viewers know what to expect by following you on BuildUp. Check our top five favourite Teacher Channels here.